FASHION BRANDS (3RD EDITION) BY MARK TUNGATE

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SUMMARY OF THIS READ...

The third edition of the book Fashion Brands by Mark Tungate is a book I have been indulging in over the past week, which investigates the popularization of fashion in society and in industry and explains how branding experts and marketers have transformed garments and fashion accessories into objects of desire worldwide. This read also explores ethical clothing, the impact of blogging, the burgeoning childrenswear market, and the rise of the celebrity-endorsed product ranges. Tungate also investigates logos, advertising, store design, psychology and the influence of the media. This book evaluates and analyses every single aspect of fashion from a marketing perspective, which is rather helpful for my study in Fashion Communication and Promotion and meets my personal interests. The writing style used is journalistic and concise and I enjoyed reading it and feel that it educated me a lot more on the fashion side of my study.










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