EMMA CROYDON

Ikea, my favourite furniture store of them all, has completely topped the creativity game in the market with their new campaign 'Real Life' in which they have recreated three iconic television living room sets using only their own products; the living-rooms recreated are from the popular shows 'The Simpsons', 'Friends' and 'Stranger Things'.  Ikea claim to be at the centre of the family, which is why they picked the living-rooms of the most iconic and beloved families on television, so iconic that we can instantly recognise the setting at first glance.  Being almost spot-on with their recreations, Ikea have utterly impressed me and I was obsessed with the idea as soon as I saw it on my Instagram feed. In my opinion this is something that is simply innovative, especially for a furniture brand that is often seen as simplistic and basic. They have amazed thousands of fans out there with this imaginative and disruptive idea. Why do I like this idea so much?

For my FCP summative project in which I had to chose a brand to base my ideas around, I chose Korean brand Ader Error because of my immediate interest in their visionary perspective and futuristic style. Ader Error isn't just a designer fashion brand - they aim to be a lot more than this; techy, lifestyle, art. They prefer to be referred to as an artist collective, a team working together to change the landscape of modern art and fashion. Their unisex philosophy and consistent, modern theme drew me in. For me, this attitude from a fashion brand is so important in such a saturated and competitive industry. The brand stood out to me for this reason combined with their pleasing and unusual aesthetic. During my research I discovered Ader Error's collaboration with Puma in 2018. The collaboration aims to 'redefine the meaning of youth culture' and takes a unique combination of retro and future influences, what the creators of the collection call a 'futro' flair&

Not your body, not your choice. No justification needed. On Tuesday night, Alabama voted to outlaw abortion entirely, along with Kentucky, Mississippi, Georgia and Ohio, and the majority of the people responsible for this law are old, white men. MEN. If i'm thinking correctly, I do not remember men being biologically able to undergo pregnancy, and therefore I am extremely baffled as to why they can comment, or let alone VOTE, on the debate, which will now ruin the lives of thousands of innocent women. Doctors who perform the procedure could go to prison for 99 years, simply for providing healthcare that every one in four american women undergo at some point in their lives, meanwhile a rapist will only be sentenced ten years, and usually is released in five. The topic has flooded social media and left the female community in a state of devastation and danger. The main concern with this law is the rape victims. What do they do once they're raped, impregnated and forced to car

A brand name can be one of the most powerful assesses that a brand has; the name of a brand is what we recognise it by and refer to it as. It can lend credibility to product efficacy and provide an assurance of quality, show brand character and personality, as well making the brand memorable. Brand recognition is particularly influential in developing markets. More than two thirds of the developing market respondents say they prefer to buy new products from brands they're familiar with, and brand name is the key to familiarity, therefore careful consideration and creativity is key. I've recently been thinking about what makes a successful brand name, and of course, there is no simple explanation for this; many factors come into play when deciding whether a brand name works, such as the brand or company's tone, price range, products, ethos, values, etc. On this topic I decided to pick a brand name that I think doesn't quite work, and analyse it using my own perspective a

Young reality television stars and Youtubers are the faces of 'health' and beauty products today, paid thousands to promote a product that they have most likely never used in their life. Although I have always been aware of this fake advertisement and the lies that we are told, I was especially shocked at one post I saw by Geordie Shore's famous reality television star, Chloe Ferry... If you know about Chloe, you'll know that she has paid thousands of pounds on surgery, completely altering her body shape and physical appearance into someone that almost looks unrecognisable in comparison to her natural self. Of course, there is nothing wrong with cosmetic surgery, but Chloe has completely embarrassed herself with the irony in this one particular post. Her audience are mainly young, impressionable women, and here she is pretending to support gender equality by giving an 11.4% discount code that represents the UK pay gap (of 11.4%) for women on a weight-loss produc

This collection by Comme des Garcons focuses on the materials used within the fragrances, celebrating materials that would not usually be glorified as a wearable, luxurious scent. The advertising defies the typical fragrance advertisement by avoiding the way the scent makes you feel, and instead focuses on the materials and beautifies them in their own natural ways through visually communicating imagery and their selection of sleek bottle designs which each individually represent the key materials used in the fragrance, whether it is the way they smell or the way they look, or both. In the BBC perfume documentary a perfumer explains how texture and colour link to scent, which I remember finding rather striking. Comme des Garcons explore this unique and unknown fact about scent whilst also trying to create new scents that are unheard of in the fragrance market. As part of the Concrete perfume online advertisement found on the Comme des Garcons website, a statement reads ‘In a world wh