THE NAIVETY OF INFLUENCERS PROMOTING 'HEALTH' AND BEAUTY PRODUCTS
Young reality television stars and Youtubers are the faces of 'health' and beauty products today, paid thousands to promote a product that they have most likely never used in their life. Although I have always been aware of this fake advertisement and the lies that we are told, I was especially shocked at one post I saw by Geordie Shore's famous reality television star, Chloe Ferry...
If you know about Chloe, you'll know that she has paid thousands of pounds on surgery, completely altering her body shape and physical appearance into someone that almost looks unrecognisable in comparison to her natural self. Of course, there is nothing wrong with cosmetic surgery, but Chloe has completely embarrassed herself with the irony in this one particular post. Her audience are mainly young, impressionable women, and here she is pretending to support gender equality by giving an 11.4% discount code that represents the UK pay gap (of 11.4%) for women on a weight-loss product which is, essentially, a load of absolute bullshit; the product claims to cause easy and fast weight-loss. Does she honestly think that we believe she used this to get into shape, when everyone knows how much surgery she has undergone, using her wealth to make her body-shape unrealistic and consequently encouraging young females with natural body-shapes to feel like they're lacking something?
The real deal is that these types of promotion posts are utterly toxic. She literally exploited the exploitation of women to push a dangerous product.
The V24 'Weight-loss Gummies' promoted in Chloe's post are another one of the many products sold to naive young females who desire to look like the influencers selling them the products from their Instagram feeds. The key ingredient, Glucomannan - what does it do? After a bit of research, I found out that once added to water and ingested it turns into a gel that takes up space in the stomach and promotes 'fullness'... funny; it doesn't sound so healthy to me. WebMD and the Natural Medicines Database indicate that there's insufficient clinical evidence that show that Glucomannan is effective for anything other than addressing constipation, and reported side effects are nausea and digestive upset.
Although Chloe's fans have every right to look up to her as a role model, influencers like herself need to be urged to use their platforms responsibly, to do good and abstain from promoting disordered eating habits. Influencers should know better than to promote a product that they're uneducated on, and don't even use, therefore being unaware about the true results of the product. Brands such as these also need to be more considerate to their audiences, as they're aware that young individuals will fall into their trap of influencer persuasion and take advantage of this for their companies benefit.
If you know about Chloe, you'll know that she has paid thousands of pounds on surgery, completely altering her body shape and physical appearance into someone that almost looks unrecognisable in comparison to her natural self. Of course, there is nothing wrong with cosmetic surgery, but Chloe has completely embarrassed herself with the irony in this one particular post. Her audience are mainly young, impressionable women, and here she is pretending to support gender equality by giving an 11.4% discount code that represents the UK pay gap (of 11.4%) for women on a weight-loss product which is, essentially, a load of absolute bullshit; the product claims to cause easy and fast weight-loss. Does she honestly think that we believe she used this to get into shape, when everyone knows how much surgery she has undergone, using her wealth to make her body-shape unrealistic and consequently encouraging young females with natural body-shapes to feel like they're lacking something?
The real deal is that these types of promotion posts are utterly toxic. She literally exploited the exploitation of women to push a dangerous product.
The V24 'Weight-loss Gummies' promoted in Chloe's post are another one of the many products sold to naive young females who desire to look like the influencers selling them the products from their Instagram feeds. The key ingredient, Glucomannan - what does it do? After a bit of research, I found out that once added to water and ingested it turns into a gel that takes up space in the stomach and promotes 'fullness'... funny; it doesn't sound so healthy to me. WebMD and the Natural Medicines Database indicate that there's insufficient clinical evidence that show that Glucomannan is effective for anything other than addressing constipation, and reported side effects are nausea and digestive upset.
Although Chloe's fans have every right to look up to her as a role model, influencers like herself need to be urged to use their platforms responsibly, to do good and abstain from promoting disordered eating habits. Influencers should know better than to promote a product that they're uneducated on, and don't even use, therefore being unaware about the true results of the product. Brands such as these also need to be more considerate to their audiences, as they're aware that young individuals will fall into their trap of influencer persuasion and take advantage of this for their companies benefit.
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