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Showing posts from May, 2019

PUMA X ADER ERROR // COLLABORATION // 7 C's

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For my FCP summative project in which I had to chose a brand to base my ideas around, I chose Korean brand Ader Error because of my immediate interest in their visionary perspective and futuristic style. Ader Error isn't just a designer fashion brand - they aim to be a lot more than this; techy, lifestyle, art. They prefer to be referred to as an artist collective, a team working together to change the landscape of modern art and fashion. Their unisex philosophy and consistent, modern theme drew me in. For me, this attitude from a fashion brand is so important in such a saturated and competitive industry. The brand stood out to me for this reason combined with their pleasing and unusual aesthetic. During my research I discovered Ader Error's collaboration with Puma in 2018. The collaboration aims to 'redefine the meaning of youth culture' and takes a unique combination of retro and future influences, what the creators of the collection call a 'futro' flair&

NO UTERUS, NO OPINION - HOW CAN BRANDS HELP?

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Not your body, not your choice. No justification needed. On Tuesday night, Alabama voted to outlaw abortion entirely, along with Kentucky, Mississippi, Georgia and Ohio, and the majority of the people responsible for this law are old, white men. MEN. If i'm thinking correctly, I do not remember men being biologically able to undergo pregnancy, and therefore I am extremely baffled as to why they can comment, or let alone VOTE, on the debate, which will now ruin the lives of thousands of innocent women. Doctors who perform the procedure could go to prison for 99 years, simply for providing healthcare that every one in four american women undergo at some point in their lives, meanwhile a rapist will only be sentenced ten years, and usually is released in five. The topic has flooded social media and left the female community in a state of devastation and danger. The main concern with this law is the rape victims. What do they do once they're raped, impregnated and forced to car