NYC: VIEWING VIRGIL ABLOH'S NEW 12-STORY INSTALLATION FOR LOUIS VUITTON'S FLAGSHIP STORE

-
Today during my first full day of the New York trip I visited the Louis Vuitton flagship store to see the new 12-story installation in the flesh after being intrigued by several Instagram posts of the incredible piece. Virgil Abloh, American fashion designer and artist director of Louis Vuitton's menswear collection, is one of my favourite designers and designed the installation which displays the 12-story psychedelic figure which gives off a holographic appearance and is designed to look like an oversized mannequin. It's vibrant multi-colour aesthetic which is inspired by the classic famous film 'The Wizard of Oz' refers to the brands debut Spring/Summer 2019 collection.

The oversized figure creates an optical illusion that is seen inside the store and extends out onto New York's 5th avenue. Virgil also painted an 'X' with 'Virgil 2019' underneath  across the street to show street viewers the correct perspective to view the installation, as it sits directly on the corner of the building and therefore looks different from every angle. The experience was incredible and I was also able to spot the colourful figure from the top of the rock building which excited me as it appeared so tiny compared to when I saw it at ground level. The conceptual retail experience was also created in several other major locations including Los Angeles, China and Japan.

Comments

Post a Comment

Popular posts from this blog

A TED TALK: HOW FASHION CAN BE A MATTER OF LIFE OR DEATH

-
Image
Ted Talk: How fashion helps us express who we are - and what we stand for // Kaustav Dey. In this inspirational Ted talk by head marketer for Tommy Hilfiger in India, Kaustav Dey, he explains to us how fashion is much further beyond what it is usually thought to be. Dey begins his talk by reflecting on his childhood, in which he felt out of place as early on as his primary school days when he discovered at a very young age that he didn't quite conform to the typical male stereotype; sadly, Dey's school uniform enabled him to feel like he blended in to his school, which made him feel more comfortable than standing out. When he discovered a pair of corduroy trousers in a box of his father's old belongings, which he fell in love with at the age of ten, he realised that pieces of materials, or 'clothes' as we know them, can empower you. He put on the corduroys and tied them tightly round his waist with a belt to make them fit him. When he put them on, he felt a sudden...
Read more

THE SEXUALISATION OF FRAGRANCE ADVERTISEMENT

-
Image
Fragrance, an industry worth billions, is one of the largest in market today and is a sector in the world of advertisement that we are constantly confronted with, whether it be on our television screens, social media, billboards or in magazines. Because my upcoming module focuses on fragrance, I have decided to address a universal conversation and in some way, a problem, that circulates around this industry - the sexualisation of fragrance; during my research on this topic I noticed that the two key areas that this applies to are: 1) the visual advertisements for fragrance products, and 2) the fragrance bottles designed for the perfume itself. Is this industry simply sexist? In all fairness, selling perfume is quite a tough mission, because it is quite literally selling something that you cannot see, or more importantly, smell, without having the product in front of you. Resultingly, advertising fragrance products heavily relies on communicating a concept. Because scent is intrinsi...
Read more

FYRE FESTIVAL: THE MONSTROUS POWER OF FALSE-ADVERTISEMENT AND SOCIAL MEDIA INFLUENCERS

-
Image
Fyre Festival was an epic fail of a luxury, 'immersive music festival' used to promote the company’s luxury talent hiring app, which ended in utter chaos and complete danger, Founded by the once successful entrepreneur, or evil mad-man, Billy McFarland, in 2017. What this tragic event highlights are the immense power of advertisement and the influencers that rule the dominant world of social media today.  In summary, the elite festival promoted a luxury experience on the white-sand beaches of Pablo Escobar's private island in the Bahamas with hundreds of influencers and the some of the world’s most popular celebrities, a gourmet catering service, a customised private jet travel experience, the choice of multiple luxury accommodation options including private yachts with private chefs on board (priced at $250,000 each), private beach homes and VIP beach tents. Many of the world’s best models including Bella Hadid, Hailey Baldwin and Emily Ratajkowski were paid thousands ...
Read more