THE WEIRD AND WONDERFUL INSTAGRAM ACCOUNT OF BALENCIAGA

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A big talking point in the world of Instagram and fashion is Balenciaga's Instagram account. As a luxury fashion house, the account completely isolates itself from the others by having it's own extremely abstract personality, excluding celebrity endorsement and the typical high-end fashion advertising you'd expect to see. On several occasions whilst browsing my newsfeed and coming across a Balenciaga post, I've seen comments simply asking: 'who the f*ck is running this account?'. The account displays images of random people, video illusions, poor quality and candid shots, objects and animals, and so on... it is hard to explain the extent of the quirkiness without exploring the page yourself. In my opinion the page is weird but wonderful, and I like the way they subvert to the typical standards of luxury fashion brands. Perhaps the concept was an intentional way of drawing attention to the brand - and if so, Balenciaga have definitely succeeded in their mission.

Balenciaga's Instagram: https://www.instagram.com/balenciaga/?hl=en

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