NYC: WHAT I LIKED MOST ABOUT RIHANNA'S FENTY STORE

-

Whilst shopping in Soho during the New York trip I knew I couldn't miss the opportunity to visit the Fenty store, an original brand by famous pop star Rihanna, popular and successful for it's broad inclusivity of skin-tones, gender and size. When I walked into the store the first thing I noticed were the photographs of the lingerie on large canvas' on the wall to my right. What attracted my attention was the sizes of the models and their variety, the range of different skin colours, and the art direction. In my favourite photograph (shown below) is a plus-size, black model with short hair, laying confidently across a table in a beautiful blue Fenty lingerie set in a matching vibrant blue lipstick. Rihanna has completely subverted the industries stereotypical 6ft blonde white stick-thin models to make her brand authentic, inclusive and confidence-boosting for all women whilst also challenging the boundaries of the lingerie industry, putting other brands to shame. Although I didn't capture images of all of the canvas', diversity was promoted around the store, and I generally thought that the photoshoot was creative and abstract and not exactly heavily sexual, which is what you would typically expect a lingerie advert to be, which I enjoyed and appreciated. 


Below are some photographs of the canvas' I photographed in the store: 




Comments

Post a Comment

Popular posts from this blog

A TED TALK: HOW FASHION CAN BE A MATTER OF LIFE OR DEATH

-
Image
Ted Talk: How fashion helps us express who we are - and what we stand for // Kaustav Dey. In this inspirational Ted talk by head marketer for Tommy Hilfiger in India, Kaustav Dey, he explains to us how fashion is much further beyond what it is usually thought to be. Dey begins his talk by reflecting on his childhood, in which he felt out of place as early on as his primary school days when he discovered at a very young age that he didn't quite conform to the typical male stereotype; sadly, Dey's school uniform enabled him to feel like he blended in to his school, which made him feel more comfortable than standing out. When he discovered a pair of corduroy trousers in a box of his father's old belongings, which he fell in love with at the age of ten, he realised that pieces of materials, or 'clothes' as we know them, can empower you. He put on the corduroys and tied them tightly round his waist with a belt to make them fit him. When he put them on, he felt a sudden...
Read more

THE SEXUALISATION OF FRAGRANCE ADVERTISEMENT

-
Image
Fragrance, an industry worth billions, is one of the largest in market today and is a sector in the world of advertisement that we are constantly confronted with, whether it be on our television screens, social media, billboards or in magazines. Because my upcoming module focuses on fragrance, I have decided to address a universal conversation and in some way, a problem, that circulates around this industry - the sexualisation of fragrance; during my research on this topic I noticed that the two key areas that this applies to are: 1) the visual advertisements for fragrance products, and 2) the fragrance bottles designed for the perfume itself. Is this industry simply sexist? In all fairness, selling perfume is quite a tough mission, because it is quite literally selling something that you cannot see, or more importantly, smell, without having the product in front of you. Resultingly, advertising fragrance products heavily relies on communicating a concept. Because scent is intrinsi...
Read more

FYRE FESTIVAL: THE MONSTROUS POWER OF FALSE-ADVERTISEMENT AND SOCIAL MEDIA INFLUENCERS

-
Image
Fyre Festival was an epic fail of a luxury, 'immersive music festival' used to promote the company’s luxury talent hiring app, which ended in utter chaos and complete danger, Founded by the once successful entrepreneur, or evil mad-man, Billy McFarland, in 2017. What this tragic event highlights are the immense power of advertisement and the influencers that rule the dominant world of social media today.  In summary, the elite festival promoted a luxury experience on the white-sand beaches of Pablo Escobar's private island in the Bahamas with hundreds of influencers and the some of the world’s most popular celebrities, a gourmet catering service, a customised private jet travel experience, the choice of multiple luxury accommodation options including private yachts with private chefs on board (priced at $250,000 each), private beach homes and VIP beach tents. Many of the world’s best models including Bella Hadid, Hailey Baldwin and Emily Ratajkowski were paid thousands ...
Read more