PUMA X ADER ERROR // COLLABORATION // 7 C's
For my FCP summative project in which I had to chose a brand to base my ideas around, I chose Korean brand Ader Error because of my immediate interest in their visionary perspective and futuristic style. Ader Error isn't just a designer fashion brand - they aim to be a lot more than this; techy, lifestyle, art. They prefer to be referred to as an artist collective, a team working together to change the landscape of modern art and fashion. Their unisex philosophy and consistent, modern theme drew me in. For me, this attitude from a fashion brand is so important in such a saturated and competitive industry. The brand stood out to me for this reason combined with their pleasing and unusual aesthetic. During my research I discovered Ader Error's collaboration with Puma in 2018. The collaboration aims to 'redefine the meaning of youth culture' and takes a unique combination of retro and future influences, what the creators of the collection call a 'futro' flair...